FLYER & POSTER
DISTRIBUTION
FOR
LEICESTER FEST

 

FLYER PACKS

We are producing a large quantity of festival packs, each containing a selection of flyers for festival shows, plus useful festival information and a competition to win tickets to shows. Half of these packs will be handed directly to punters at key high-capacity gigs in the city. The other half will be distributed to a wide range of local businesses, including hotels, cafés, bars, taxi offices, libraries, information points etc.

To get your flyers into our packs, choose how many flyers you want to send us, and we will spread them evenly amongst our flyer packs. Flyers will be distributed mid-January, so make sure to get yours to us by January 8th!

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POSTER DISTRIBUTION

We are working with dozens of local businesses to secure premium wall and window space for your posters from early January until the end of the festival (25th February). Many of these spots will be visible to the public 24 hours a day, and some will be in locations that do not usually allow posters.

Posters will be distributed early January, so make sure to get yours to us before Christmas!

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DISTRIBUTION FAQ

Why flyer packs?

Places to leave flyers in Leicester are very limited, and thus subject to intense competition. Time and costwise, our flyer packs are the most effective way to get large numbers of flyers out to as many people as possible. The packs will be (wherever possible) displayed prominently in special leaflet-holders and are brightly coloured for maximum visibility. They will also contain extra incentives for people to pick them up, including ticket competitions and festival info/venue map..

Do you do street flyering?

Leicester may be the biggest comedy festival in England, but unlike Edinburgh, most people walking the streets aren’t here for festival fun. So instead, we will target key high-capacity shows in the city and hand out our flyer packs there, so that your flyers will land directly in the hands of people who are most likely to be looking for shows to see during the festival.

Can you guarantee my flyers will be in specific places?

In a word, no. The flyers you allocate to us will be randomly spread amongst the flyer packs. Half the flyer packs will be handed out at shows and the other half will be displayed in local businesses, but which exact packs will contain your flyers will be a matter of chance (so the more flyers you send us, the higher the chance that any one flyer pack will contain one of yours!).

Can you guarantee my posters will be in specific places?

Again it’s a no. Wall space is very limited in the city, so we cannot guarantee specific spots at this stage.
We will try wherever possible to display your posters in venues that are appropriate to your show’s target
audience, but for the reasons stated above this is not something we can guarantee.

 

Design, print & distribution for comedy shows

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